What’s a world without denims? Since coming alive in the 1800s, the denim fabric has been a fashion staple, and every outfit made out of it, even back then, never went out of style. In fact, the old fashion styled denims are topping fashion trends today, and if you think of it, why not? One denim piece in your wardrobe goes a long way. Jackets can be paired with numerous dresses and pants to create killer looks. And don’t even get us started on jean pants. They’re like the ‘ying’ to every top’s ‘yang.’ Today, denims are no longer limited to just pants and jackets as they can be literally anything. Parts of purses, shoes, and accessories, like watches, belts, and hair gear, are made out of denim fabrics. Since we have established that denims have no hater, here are our top 5 denim must-haves for the season. 

What time is it? Summertime! We know you can smell it. The air and vibes are screaming, “Summer is here!” and we hope you can hear us say, “it’s time to update your wardrobe!”

The future of fashion is bright this season. Based on projections, Summer 2022 fashion will feature a mixture of minimalistic designs and Y2k styles. 

So, if you are looking for affordable fashion pieces to help you make trendy statements this summer with almost anything you wear, this post is for you.

Below, we have outlined 8 of our best summer clothing for this season’s slay:

Almost every woman, no matter how girly or soulless their personality may be, has a hobby. And if you are a girl reading this, chances are you have one that can put you in the position to earn an entry into the Forbes list of successful businesswomen.

In no particular order, here are 7 hobbies and habits you can turn into a business today:

One of the most satisfying things to do before summer is curating elegant bags for the hotness of the season. It gives you this giddy feeling that summer is almost here! It’s no news that handbags are for sure the most useful accessory needed during summer.

Not only are they fantastic everyday must-haves, but some also come in extra handy when holding other summer essentials. We’re talking sunglasses, lip glosses, and AirPods.

On this note, we have picked 10 stylish pieces under 100 dirhams that will fit perfectly by purpose and style in your “bagdrobe” this way, keeping our promise of ensuring you slay on a budget.

Moreover, these gorgeous pieces can be paired with any outfit of your choice. So, as promised, here are the top 10 “adorbs yet affords” in our summer bags collection.

When first-time sellers begin their research on how to sell online, they sometimes feel frustrated with the tasks of:

1. Hiring a web developer

2. Waiting for the website to be built from scratch

3. Integrating ads and promotions on the website. 

4. Making plans for unforeseen website maintenance

5. Understanding the navigation of the website’s dashboard

6. listing their products and using optimized product descriptions 

7. Implementing sales and promotions on their products

And that’s just the beginning! 

When trying to tap into some of that online money, it is almost impossible not to ask many questions on what products to sell. It’s a given because, in the end, you need to make a good profit off your online business.

So long your target audience is women, you need three things to succeed at this in 2022:

• Trends 

• Products with good returns in profit

• A niche that is not saturated

 In this regard, here are 15 product categories with examples that are sure to help you succeed at selling online:

News Flash! Summer is here, and it is already bringing in the heat.

We understand that the last thing you need is the weather making you feel discomfort while fasting and going about your life during Ramadan.

So, here are 8 formal, modestly chic outfits to include in your wardrobe in preparation for a summery Ramadan or, as we love to call it, #summadan.

Ramadan begins in less than 2 weeks. 30 whole days on a journey of self-reflection, gratitude, and charity.

Although 30 days seems like a short time and 2 weeks "enough time," there is every need to prepare because nothing should come between us and our deeds.

So, sticking to our promise always to be here #forher, here are 7 things we encourage all women to do to experience a smooth fast this Ramadan.

Do you often fall in love with outfits you have pictured in your head? The ones you usually daydream about during office hours and suddenly get psyched.

“Yesss! I just came up with the most phenomenal outfit.” You literally can't wait to wear it and get hyped up by your queen tribe.

Unfortunately, the daydream didn't go as planned, and all the excitement you had was replaced by pure frustration. Your reflection on the mirror is not giving the exact vibe you hoped it would give.

Why does the outfit appear to be so plain? Why are you not feeling it?

Even though it is clinging to your figure perfectly yet, you can't help but think that it is sort of incomplete, as if it is missing a final touch. Perhaps, your outfit lacks a trendy item.

Therefore, the question of the day presents itself; how can you make this outfit count?

And this is where Soukchic comes in handy with five trendy items that will grant you endless options of styles because we understand that the little details make the design.

Life is unfair; it has always been this way. Handling a series of unfortunate events should be added to your resume as an unmatched skill since you never lay low and wait for the storm to take its course.

You have an unwavering commitment to each goal on your to-do list, and you realize you are under no obligation to be stuck in the "feeling sorry for yourself" cage.

You march into the storm and cause a hell of a captivating scene. You have the power to command it like a boss-lady to go wherever you please, for you are a storm spinner.

You are clued up on how to rearrange the beautiful chaos life has gifted you to your favour, and whenever they ask you how you can be that relentless? Simply reply with a wink, "because I'm a goal slayer!". 

Hold up a sec. Did we go overboard with the previous hype up? Are we not describing the current version of you? Did we make you feel a bit left out?

We sincerely apologize; that was never our intention, but if you don't mind us asking, weren't you at the very least nostalgic to activate your hustle game mode?

Now, we know slaying goals can be overwhelming.

Therefore, the ravishing team of Soukchic got your back with a set of golden tips that will assist you in retaining what is already yours, the success you seek by declaring the change you have always craved. 

The fact that being broke and looking expensive is not a crime has to be the greatest blessing of the law. Many of us street slayers have less than AED1000 to our name, but we look like we shop with Gigi Hadid.

Being broke does not mean you should look broke! Today, therapists encourage us not to look the part when we have a mental breakdown, and playing dress-up is our go-to therapy as girls. This means even if our savings account reads AED 567, we must do everything we can to ensure we get the best of this therapy.

Yes, this sounds like “fake it till you make it,” but what’s the crime in that? Now, as founding members of the “be broke but don’t look broke” movement, we are giving out five free tips to anyone willing to join the community:

If you check your search history right now, I am 74% certain that "How to start an online business" popped up. I mean, who doesn't want some of that online business money. Why does this happen to almost every girl? I can't say. What I know is that mine started with my obsession with pieces of jewelry. Being a broke jewelry fanatic meant that I searched every nook and cranny of Ali Express to get the affordable best.

Oh, Cartier had nothing on me because I made sure that I got a non-wash replica of their rings and bracelets. I know, and I’m sorry, Cartier, but I like to shine, and I did not have the money to shine, but that should not be a reason for me not to shine. Should it?

Finding the best supplier of these affordable gems made me feel so fulfilled and happy that I could get what I wanted with what I had. 

Now the thought struck me; many girls were just like me: Broke, in love with designer jewelry pieces, and would do anything to look the part. How do I pass this message of my solution across to them? I need to let these girls know that they do not need AED 15,000 to slay Cartiers! I have to reach these women with whom I share like-minded jewelry desires.

An answer I would say I was not ready for came as an epiphany. Maybe I should have tried harder. Perhaps I should have asked questions and learned more about the process, but at that time, I knew that I was not ready to Start an Online Jewelry Business.

You may ask why starting an online business was bad for you? Well, I will gladly tell you- I was uninformed. I had no clue where to go once I started. All I had was a passion for helping people get affordable jewelry, but we all know that “passion” only cannot keep a business going.

So making sure that you do not end up like me, here are checklists I wish I had looked through before venturing into my failed jewelry business:

When trying to complete a purchasing decision, an unspoken battle goes on in our heads about “where to buy.” 

Go through every website where I can buy this item in Dubai or just make my way to the mall.

For starters, buying online in the UAE is no longer something anyone fears. In fact, nearly 40% of the 2 billion people who shop online are from the UAE, as it was recorded that 73% of consumers in the UAE now shopped online since the pandemic.

But does this mean that the brick-and-mortar buying and selling style is dying?

Well, at this point, even with the pandemic, it’s not going anywhere. People continue to create that balance between online shopping and traditional shopping in every way, and the UAE is a perfect example of a country that has embraced and continued to encourage both styles of buying and selling.

However, with the countless bridges created by online shopping to end the common fears, there are still people who would instead buy in shops giving merchants more reason to sell in shops because they certainly have to reach their customers at their preferred shopping stage.

This begs the question, With the lessons from the pandemic and the need to isolate as much as possible, why is traditional buying and selling in the UAE still a thing. 

1. The first and most apparent reason is people would prefer to buy what they can see and try, especially when it comes to their fashion. Research from KPMG showed that customers had better chances of purchasing a product after seeing, testing, and exploring other product variants.
2. Another reason why many businesses still choose to sell in the UAE the traditional way is because they tend to “sell more” that way. It’s a given that when you shop what you see, you essentially see more items to add to your bag, and no matter how hard you try to fight it when you can’t take your eyes off it, you end up taking it home with you. This single strategy has kept many businesses open in the offline space for a long time.
3. Lastly, the benefit of one-on-one customer service is impeccable. Not only does it have the potential to increase sales, but it can also help reduce customer returns and even boost marketing in general.

On the flip side, this has not stopped people from shopping online because, if you still recall, 73% of consumers in the UAE Shop online. 

So why? 

Why are they comfortable with the absence of a physical experience with the products before adding them to cart? Why are they trusting the marketing they come across online? 

Well, for a country like the UAE, there are many reasons.

This probably happens to everyone. The reality of "being matured." Getting your identity stripped before your eyes as if you are moving on to your next life. Does the price of being a dedicated mother have to take this dramatic turn? 

Cause you can't seem to shake the feeling off, surely not when you sip your cold coffee staring at the cars passing by your window. Every one of them is taking control of their wheel, so why aren't you doing the same? The answer is written on a blue Frozen Elsa sticky note on the fridge in bold font, "Ballet Class at 5:15". As a result, your self-reminder notification comes up as a banner on your phone screen,

"You are a great mom. Hell, you are the best of the best, but this simply can't be it".

Dreams from a past life haunt you as you stare at your beloved daughter in the rearview mirror. She is a fantastic kid with a stellar personality who aspires to become an astronaut but thinks it is only a phase. You wish you could tell her that anything can be achieved as long as there is a will. You want to set a role model. After all, the point of having a role model is knowing that success is achievable. Yet the words won't part your lips, so you decide.

Yes! that is all it takes. A decision!

You have chosen to step out of your comfort zone and shine upon your past on your own, have your own line and popularize your brand by starting with selling online in the UAE. 

"Your efforts can not end up buried in a box; they deserve to be set free." But where and how do you start?