We may collect and process the following Information about you:

a. Information that you provide by filling in forms on our Platform, including information provided at the time of registering to use our Platform and other co- registrations (e.g. social media logins), subscribing to our Services, posting material or requesting further services;

b. The Information you provide when you enter a competition or promotion via our Platform, provide reviews, testimonials or feedback on our Platform;

c. Information you provide us, or that we may collect from you, when you report a problem with our Platform;

d. A record of correspondence if you contact us;

e. General, Aggregated, Demographic and Non-Personal Information;

f. if you download or use our mobile application, we may have access to details about your location and your mobile device, including a unique identifier for your device and (with your prior permission) information from your device's phone book (contacts list), pictures and other information from your device's camera and photo library;

g. Details of transactions you carry out through our Platform and of the fulfilment of your orders;

h. Details about your computer, including but not limited to your IP address, operating system and browser type, as well as information about your general internet usage and you usage of our Platform (e.g. by using technology that stores information on or gains access to your device, such as cookies, tracking pixels, web beacons, etc., (together, "Cookies"));

i. Your email address from a third party if you indicate that you have consented to that third party sharing your Information with us; and

J. Any other Information we consider necessary to enhance your experience on the Platform.

The information described above may from time to time include certain personally identifiable information that can be used to contact or identify you.

Personally identifiable information may include, but is not limited to:

• • Email address
• • First name and last name
• • Telephone number
• • Telephone number
• • Home or Office Address, PO Box, Emirate, Province, City
• • Bank account information in order to pay for products and/or services as part of the Services

We may use Information held about you in the following ways:

a. To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes;

b. To provide you with location-based services, such as advertising, search results and other personalised content;

c. To carry out our obligations arising from any contracts entered into between you and another entity using our Platform or between you and us;

d. To improve our Services and to deliver a better and more personalised service to you, including to manage your account with us;

e. To ensure that content from our Platform is presented in the most effective manner for you and the device you use to access our Platform;

f. To notify you about changes to our Services;

g. For any other reason which we deem necessary to enhance your experience of the Platform, including (without limitation) data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our products, services, and marketing;

h. To administer and manage our incentives programs and fulfil your requests for incentives, and/or to allow you to participate in sweepstakes and to notify you if you are a sweepstakes winner.

Information about our customers is an important part of our business. We share your Information only as described below and with businesses that follow practices at least as protective as those described in this Privacy Policy:

a. Other Businesses. To offer you our Services, we may engage with businesses who are affiliates of us and/or non-affiliated service providers (e.g. logistics businesses used to deliver products to you, marketing companies, payments processers to process online transactions, etc.). We may involve other businesses in your transactions, who may store your Information in a digital wallet to make your use of our Services more efficient.

b. Marketing and Promotional Offers. We may also use your Information to provide you with information about goods and services which may be of interest to you and enhance your Platform experience, service messages, new features, enhancements, special offers and events of interest. We may contact you via various channels, including without limitation emails, push notifications, web notifications, post, telephone, and in-app messages.

Information about our customers is an important part of our business. We share your Information only as described below and with businesses that follow practices at least as protective as those described in this Privacy Policy:

c. Business Transfers. In the event that we or substantially all of our assets are acquired, customer information will be one of the transferred assets.

d. Protection of Our Platform and Others. We release account and other Information when we believe such a release is appropriate to comply with the law and law enforcement investigations and to protect the rights, property or safety of our users or others. This includes exchanging information with other companies and organisations for various reasons, such as fraud protection and credit risk reduction and protection against legal liability.

Note that our Platform may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data or other information to these websites.

The Information that we collect from you may be transferred to, and stored at, a destination outside of the UAE. It may also be processed by staff operating outside the UAE who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. We will store your Information for as long as necessary to fulfil the purposes indicated in this Privacy Policy or as otherwise permitted or required by law. Your Information may be transferred, stored, processed and used by our affiliated companies and/or non-affiliated service providers in one or more countries outside your originating country. Your payment details may be transferred to and stored with our affiliated companies in order to, among other things, process your payment details and provide support services to you.

We maintain commercially reasonable technical, administrative, and physical safeguards to ensure your Information is treated securely and in accordance with this Privacy Policy, and to protect against unauthorized access or alteration to, disclosure, or destruction of your Information. We may, for example, use encryption technology to secure your Information during transmission to our Platform as well as external firewall and on-host firewall technology to prevent network level attacks. Only those authorized employees, contractors, and agents who need to know your Information in connection with the performance of their services are allowed to access this Information. It is important for you to protect yourself against unauthorised access to your password and to your devices used to access our Services. You are responsible for keeping your password confidential. For example, ensure that you sign off when you have finished using a shared device. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your Information, we cannot guarantee the security of your Information transmitted to our Platform and any transmission is at your own risk.

You are able to access a broad range of information about your account and your interactions with the Platform for the purpose of viewing and, in certain cases, updating your Information.

Examples of information you can access easily at the Platform include:

a. up-to-date information regarding recent orders;

b. personally identifiable information (including name, e-mail, password, communications and personalised advertising preferences);

c. payment settings (including credit card information); and

d. e-mail notification settings.

You can opt-out of receiving future marketing communications from us at any time by adjusting your customer communication preferences, through the unsubscribe link within the email communication. For marketing via your mobile application, you will need to adjust your notifications settings in the general section of your mobile.

Also, our system will place Cookies when you log on to our Platform and this is to ensure you have an enjoyable user experience and are able to utilise all aspects of the Platform. You may disable Cookies by changing the settings on your browser. If you disable Cookies, it will affect how our Platform works and you may not be able to access or use certain areas of our Platform or full functionality. For example, performance cookies collect information about how you use the Site, for instance, which pages you visit most often, which allows us to provide you with targeted and relevant choices that enhance your Site experience.

We may retain a copy of your Information for compliance reasons. When you update Information, we may retain a copy of the prior version for our records.

Our business changes constantly, and our Privacy Policy may therefore also need to change. We will post the current version of this Privacy Policy on the Platform and each such change will be effective upon posting on the Platform or upon the date designated by us as the "effective date".

We may e-mail periodic reminders of our notices and conditions, but you should check our Platform frequently to see recent changes.

It is your obligation to regularly check the Privacy Policy. Your continued use of the Platform following any such change constitutes your agreement to this Privacy Policy as so modified.

Our Site does not address anyone under the age of 18. We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from anyone under the age of 18 without verification of parental consent, we take steps to remove that information from our servers.

We abide by all applicable law in the UAE and undertake to respect the confidentiality of your Information and your ability to exercise your rights under applicable law in the UAE with respect to such Information.

If you have any concerns about your Information on the Platform, please contact us at hello@soukchic.ae with a thorough description, and we will try to resolve it.